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100 Names ( + or – )

1. brad thompson
2. marshall mcluhan
3. david carson
4. ellen lupton
5. irma boom
6. paula scher (pentagram)
7. dot dot dot
8. michael beirut
9. steven heller
10. dexter sinister
11. eric spiekerman
12. stephan sagmeister
13. sheila debretteville
14. armin and dorothea hoffman
15. paul rand
16. lawrence weiner
17. wolfgang weingart
18. michael rock and 2 x 4
19. maud lavin
20. geoffrey keedy
21. geoff mcfetridge
22. art 21 PBS
23. jenny holzer
24. barbara kruger
25. hoefler frere jones
26. wili kuntz
27. wilem sandberg
28. nina katchadourian
29. natasha jen
30. scott stowell/open design
31. tibor and maria kalman
32. jonathan barnbrook
33. why not associates
34. rick poynor
35. zuzana licko
36. rudy vanderlans
37. lorraine wild
38. anne burdick
39. denise gonzales crisp
40. rick valicenti (thirst)
41. annette lenz
42. abaké
43. eddy opara
44. sul ki min
45. alicia cheng
46. aiga
47. TDC
48. adc (young guns)
49. James Goggin
50. Jon Sueda
51. Craig Ward
52. Cynthia Griffin
53. alvin lustig
54. lester beall
55. Ladislav sutnar
56. Piet Zwart
57. H. N. Werkman
58. Hannah Hoch
59. Dada/Kurt Scwitters
60. Lucy Lippard
61. Zack Kyes
62. catalog tree
63. Jan Van Toorn
64. CYAN
65. imaginary forces (Karin Fong)
66. Stamen (SF)
67. LabourNY
68. Project Projects (defunct?)
69. Werkplatz
70. Local Projects NY
71. LUST
72. Meta Haven
73. Jessica Helfand / William Drentel (deceased)
74. Andrew Blauvelt
75. Walker Art Center
76. Design Observer
77. BallaDora Typographika
78. Vincent Perrottet
79. tsto.org
80. April Greiman
81. http://www.ok-rm.co.uk/
82. Nancy Skolos Tom Wedell
83. Kristen Muller
84. Keetra Dean Dixon
85. Daniel Eatock
86. Emigre Magazine
87. Martin Venezky